Reconceptualizing Cultural Identity and Its Role in Intercultural Article

Reconceptualizing Cultural Identity and Its Role in Intercultural Business Communication and The Business Case for Enterprise Mashups - Article Example According to the article, the cultural identity is an individual’s sense of self-derived formal or informal membership in groups that inculcate knowledge, beliefs, values, attitudes, traditions, and ways of life. The article argues that a broad conception of cultural identity should not in any way privilege nationality, but rather balance the components of vacation, class, geography, philosophy, language, and biological aspects. Since cultural identity changes over time and that evokes emotions negotiable through communication, the article proposes the model of cultural identity that highlights components directly related to business, including economic class and professional affiliation. While such a model proves rather viable in eliminating all forms problems related to poor communication in the business, the reality can prove otherwise. Regardless of the policies or measures put in place to divert attention from such issues defining people in organization, the reality is ra ther opposite. Increasingly, people look at things in a different perspective. For instance, accepting that a person ever committed a mistake is rather odd, especially in organizations that use teams in accomplishing tasks and allocation of duties.